Sisterhood Series: A Catch Up With Tiffany Jade Benn

TJB 3Today I am excited to welcome Tiffany Jade Benn into the TWH sisterhood! Having had a career in finance for 15 years in both London & Sydney, Tiffany finally decided to take the plunge, armed with her passion for interiors, and open her own online store. She is now the proud owner of an amazing store called HART : LDN Home Decor.

When Tiffany first launched the site in February 2015 she had 300 products in the store – to date there are now over 1500 products, the business is growing daily and going from strength to strength.

Having a positive impact on others has always been the main vision for the business. Tiffany is a great supporter of Australian small businesses and she strives to curate the highest quality collections in her store from Australian designers.

Welcome to the TWH Sisterhood! Tell us a bit about yourself and your business HART : LDN Home Decor…

I am 39, British, have been in Australia for 8 years and am terrible at BBQing I’m afraid to say. I was a money broker for 15 years in London, New York & Sydney and a redundancy was the amazing thing that gave me the push to follow my passion!


Your Instagram following for the business is now over 20k, that’s SO amazing! How did you grow your following?

Thank you! I have been growing this and my Facebook following over the last 12 months and in total I’m currently up to 28k followers which has been so wonderful! I have grown this by being consistent, posting a regular intervals throughout the day and trying to post content & photos that aren’t just pictures of my products, but ways to incorporate them into your home, inspiration pictures and competitions. I have a great competition on Instagram #WeHartYourStyle – people hashtag photos of their interior style and I choose a winner each month and they win a fabulous prize! It’s been so amazing to see everyone’s homes and how much pride & care they take in their environment. I also do ‘like & share’ giveaway competitions on Facebook and they are great to discover more about potential customers and also to get your name out there.

What challenges have you faced in your career and how have they shaped you as a person today?

The biggest challenge I have faced is learning how to deal with stressful situations as the boss. It’s easy to fly off the handle and make mountains out of molehills – I’ve come to learn that it’s all about how you react. Make it a drama and it’ll be a drama. Make it a situation you have to deal with and that’s all it’ll be. And you’ll get through it.

What has been the most rewarding thing that has come from running your own business?

The people I’ve met for sure. It’s so heart warming when you realise how happy people are to give you a hand. I’m a member of a number of women’s business networking groups and I’ve made friends that will be lifelong. Everyone is willing to help each other along the way and it’s fabulous! I make sure I pay that forward whenever I can as I am so grateful to the people who help me.

My vision for my business is to have a positive impact on others and this is really happening! I get daily messages from customers saying how much they love their new products plus the designers regularly tell me how they are really happy that I am helping them to get their beautiful designs out to a much wider audience – which is such an amazing feeling.


What is it that you love most about your job?

I love to see the designers that sell on my site achieve their goals. They are all so talented and deserve to be out there for everyone to discover!

What advice would you give to young women who are wanting to start their own business?

Do it! Prepare yourself for the most challenging thing you’ve ever done but just keep on trucking – you’ll get there! Also ask, ask, ask – people are really willing to help you just be kind and make sure you pay if forward too.

I am extremely active in female networking groups which is proving to be invaluable for growing my business and contacts – plus it’s wonderful to know you’re not alone!


Life Motto?

Don’t let anyone dull your sparkle! I believe you are happiest when you’re truly yourself – don’t allow anyone take that away from you.


Thank you so much for chatting to me about your life and business! Any closing words of wisdom?

Try to give back in your business – become a partner with a charity and donate something. Yes your business is for you and making your future what you want it to be, but I truly believe we should all do out best to help others along the way. Take a look at my charity page – we are partners with the Freedom Hub and we do all we can to help them achieve their goals. We have started small of course but this will grow as we grow.

To find out more about Tiffany and her online business then head over to her website here: (and be sure to check out her amazing blog while you are there!).

Shannon Clarke - Editor, The Wild Hideaway
Shannon Clarke - Editor, The Wild Hideaway

Shannon is a travel and lifestyle writer with a keen taste for global adventure – whether it be snorkeling in the waters of Fiji, or exploring the art and architecture of Barcelona. When Melbourne calls her back home, she spends most of her time exploring and planning weekend road trips. To fund all of her trips, Shannon is a freelance writer and marketer – she was named the Australian Young Marketer of the year in 2017!

Find me on: Web | Twitter | Instagram | Facebook

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