Today I am excited to welcome Aliza Taubman into the TWH sisterhood! Aliza is a local Melbourne lady who recently took the plunge and launched her own business called Prime Property Lawyers. After a 10 year corporate career, Aliza is excited to do something flexible with her law degree, that also works around her young family.
Aliza’s client base consists of other busy people who just want to buy or sell their house with minimum fuss and cost, without worrying about the legal side.
Welcome to the TWH Sisterhood! Tell us a bit about yourself and your business Prime Property Lawyers…
I’m a lawyer and a mum of 3 young kids, aged 2, 4 and 8. I worked for 10 years in property, planning and environment law for a big commercial law firm. While I was pregnant with number 3, I began to wonder how I was going to juggle a corporate career with my growing family and started looking for more flexible options. Last year I went out on my own and set up Prime Property Lawyers; a law firm focusing on conveyancing. I work from home as most of it can be done over the phone or by email, which is convenient for both me and my clients. They consist of busy people and families who just want to buy or sell their property with minimum fuss, time and cost. As a sole practitioner, I am personally there to support them every step of the way.
What challenges have you faced in your career and how have they shaped you as a person today?
A lot of people have a negative perception about lawyers, and certainly when you have to use one it’s almost always at a stressful or adversarial time in your life. I often get told war stories when I tell people I’m a lawyer, and I have heard a lot of lawyer jokes too. I have tried to pre-empt this attitude by being as accessible and approachable as possible. Legalese is like a foreign language and can be intimidating, so I use plain English in my communications. Lawyers can also be expensive, so I quote affordable fixed prices upfront instead of charging by the minute, and I encourage clients to call me whenever they have questions.
What has been the most rewarding thing that has come from running your own business?
It’s a big leap of faith to leave a stable job and go out on your own. The most rewarding thing has been the increase in my self-confidence and self-awareness. By doing things on my terms I am constantly learning and improving the ways that work best for me, rather than being dictated a particular path by someone else. I pass on the benefits directly to my clients. When I receive positive feedback, it’s such a great feeling to be validated and to know that your hard work has paid off. My business reflects the values and behaviours that I consider to be important in life.
What is it that you love most about your job?
When I was at a crossroads after my previous job I sat down with a career counsellor and answered a bunch of questions that basically confirmed my aptitude as a lawyer, but also indicated that a traditional corporate career wasn’t flexible enough for me at this stage in my life. My business lets me earn an income while being present for my family.
I love being my own boss with control over my workflow and output. Of course, as anyone who has their own business will tell you, it’s not a 9-5 job and it can be hard to switch off. But when you’re doing something that you love and are proud of, that level of commitment does not feel like a heavy burden.
What advice would you give to young women who are wanting to start their own business?
It can take a lot of time to get a business off the ground. There are many admin and marketing hoops to jump through before you can even begin the paid work, and sometimes you feel that you have a long way to go. It is tempting to give up, get a job and start earning money immediately. Focus on your ultimate goals and just keep moving forward, even if you’re only taking baby steps. If it feels like a chore, then adjust your business model until it’s in line with your strengths and passions and the motivation will come.
“Do something today that your future self will thank you for” – otherwise known as “Just Do It!” Yes, I am a bit of a procrastinator but I love to make to-do lists and get a buzz from crossing things off!
What’s next for Prime Property Lawyers?
I’ve got to get my website up and running and focus on business development. It’s a constant process to establish and cement yourself in the market. But the end game is a self-sufficient and sustainable business with a loyal client base. I have confidence in myself that I can achieve my goals and make it a success. If you had told me 5 years ago that this is where I would be now, I wouldn’t have believed you. So anything can happen in the next 5 years.
Finish this sentence: To be happy and successful, a woman should…
Have faith in herself and not put too much pressure on herself by looking at what everyone else is doing and seemingly achieving.
To find out more about Aliza and her business then head on over to her Facebook page here: www.facebook.com/primepropertylawyers